Exhibited at Dutch Design Week 2021
Advertisement in Korea is often considered a form of pollution. Signboards devour buildings, flyers encroach streets. They shout, glitter, scatter, parasitize. This excess is the result of survival strategies of small business people who are marginalized in the political system but are powerful because they survive no matter what.
What would happen if that parasitic activity became a methodology to shake the hierarchy of design and established itself as an independent aesthetic?